We are committed to treating your privacy with respect, fairness, transparency, and integrity, honouring the trust you place in us
We will be transparent with you through our Privacy Policy and during our interactions with you.
We will only use your personal data to provide you our services, for legitimate business purposes, to fulfil legal obligations, to keep you safe, and where you tell us it’s ok.
We will only send you marketing messages if you tell us to do so.
We will keep your personal information secure.
We will respect your rights to control the personal information you share with us.
As part of the business, we collect, process, and use personal information during our interactions with you. The type of personal information we collect depends on the type of interaction with you. It typically includes,
name and title
date of birth
contact details (including email address and telephone/mobile number)
unique ID (Passport /Emirates ID/ Driving License/ Alcohol license)
delivery address
payment card details
marketing preferences
We use your personal information to support our business and interactions with you. Such as to,
provide you with our services and process payments.
operate our business.
manage your visits to our stores and events.
personalise, market, and advertise our products, services, and offers.
communicate and interact with you.
improve our products, services, and websites/mobile applications.
customize our Platforms’ content, layout, products and services
meet legal obligations, prevent crime/fraud, and for legal purposes.
We only collect, process, use, share, and store your personal information where we are satisfied that we have an appropriate legal basis to do so.
We share your personal information with,
governments agencies and law enforcement and others as permitted or required by law.
other entities within the Emirates Group to provide you with, improve, and personalise our products and services; to manage our business; develop a single customer view; for profiling and analytics
third parties who help us manage our business and deliver our products and services, including IT and back-office support, fraud detection, customer service centre support, delivery logistics, marketing, payment verification, data warehouse storage, research, and analysis.
bank and payment providers to authorise and complete payments.
third party advertising and social media platforms to provide more personalised advertising promoting our products and services per your preferences
Our business is global, which means your personal information may be transferred and stored in the United Arab Emirates and other countries which may be outside your country of residence. We will take appropriate steps to ensure that transfers of personal information are in accordance with applicable law and fully managed to protect your privacy rights and interests.
We have implemented and maintain appropriate technical and organisational security measures, policies and procedures designed to protect the personal information that you share with us and safeguard the privacy of such information. For example, the measures we take include:
placing confidentiality requirements on our staff members and service providers;
destroying or permanently anonymising personal information if it is no longer needed for the purposes for which it was collected;
following security procedures in the storage and disclosure of your personal information to prevent unauthorised access to it; and
using secure communication channels such as SSL ("secure sockets layer") or TLS (“transport layer security”) for transmitting data that is sent to us. SSL and TLS are industry standard encryption protocols used to protect online transaction channels.
If you are subject to laws that provide you with such rights, depending on certain exceptions and the processing activity we are undertaking, you may have certain rights to your personal information, such as the right to,
access personal information
restrict the processing of your personal information
object to the processing (including direct marketing) of personal information
transfer your personal information
obtain a copy of personal information safeguards used for transfers outside your jurisdiction
lodge a complaint with your local supervisory authority
You can exercise your rights by contacting us by email or post.
If you have any questions about our Privacy Policy, you can contact our Data Privacy Officer at dataprivacy@mmielr.ae or at Data Privacy Office, MMI ELR, PO Box 70, Dubai, United Arab Emirates.
Without prejudice to your rights under applicable laws, our Privacy Policy is not a contract and does not create any legal rights or obligations.
